Inaugural Assembly Day HUGE Success


Every day should include bringing a smile to someone’s face. That’s exactly what we did today, and we’re just getting started.

I woke up 5:30 a.m. this morning because I was too excited to sleep.

Today was a big day!

Today was the inaugural Operation Holly Jolly Heroes goodie box assembly day.

On Nov. 1, I had a wild hair and decided to start a holiday campaign for a target audience – first responders. These folks sacrifice so much and I wanted to come up with something we could do as a community to show we care. Operation Holly Jolly Heroes was born.

Today, just over one month later, nearly 20 volunteers from the Columbia community got together to build 180 individual goodie boxes PLUS 16 totes. This brought smiles to all the volunteers’ faces!


What’s in the box?

Thanks to donations from friends and family, several trips were made to Sam’s Club in order to stuff these adorable boxes with the following snacks:

  • Famous Amos cookies
  • Slim Jims
  • Peanut butter crackers,
  • Sweet & Salty Trail Mix
  • Gum
  • Hot Hands Hand warmers
  • Candy Canes (of course)


We also had some business donations from:

  • Elite Promotions – hat lights
  • Longhorn Steakhouse – free appetizer coupons
  • Wendy’s on Bernadette – coupons for combos
  • Missouri Employers Mutual – magnets and pens


After assembly was complete, the volunteers broke off in different directions to begin distributing our heartfelt thanks and holiday cheer to first responders. In return we received handshakes, heartfelt thanks and smiles from the men and women on duty today serving their communities.

If you haven’t received anything from Holly Jolly Heroes yet – don’t be a Scrooge! Be on the look out for a Holly Jolly goodie box or gift basket in your squad room or fire house soon!

Merry Christmas and God Bless!

Beth Cowgill
Founder, Holly Jolly Heroes


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